The name Småfolk is an old Scandinavian word meaning "little people" or "children".

The first Småfolk collection was presented on a fair in Copenhagen in 2005.
In March 2007, the first little Småfolk shop was opened in Holbæk. Today the little Småfolk shop has been changed to a bigger one and another two has been opened, and they deliver to app. 600 shops in 22 countries.

At Småfolk they believe in renewal, on being a little different and on the vision about creating a good product.
Småfolk is always happy colors, in the best quality. Nearly 100% of the baby collection is ecotex certified!